Northern CA Franchise Expo

The Northern California Franchise Opportunity Expo
NorCal's Most Comprehensive
Showcase for Business Opportunity

Crowne Plaza Hotel
Sacramento, CA
September 28 and 29, 2019
Saturday & Sunday • 11am to 5pm
Free Admission • Free Parking

Speaker Schedule
Click image above for printable version.


Alan Tratner

Alan Tratner
Green2Gold International Director

How to Cash in your Great Ideas - of All Kinds!
Alan Tratner has been dubbed the "Minister of Ideas" and has appeared on or in most of the leading media, including Oprah, CNN, CNBC, The Wall Street Journal, Time, Business Week, Newsweek, and many others.
Alan helped establish the first Earth Day and contributed to the First Int'l. United Nations Conference on the Human Environment in Stockholm in 1972. He is a pioneering world expert on environmental inventing, innovation and entrepreneurship. He presents an intensive workshop about the following topics:

  • What the "Green Economy" is, has been and where it's going 
  • Opportunities and Pathways to entering the Green Economy for existing small, medium businesses and new enterprises
  • Intellectual Property, Marketing, Certification
  • Funding, financing options, resources for socially responsible business
  • Examples: case study of eco-inventing entrepreneurs
  • Responsibility and Sustainability: People, Planet and Profit

If you have a green startup business, a business that needs to grow, or a meaningful invention, don’t miss Alan Tratner’s seminar!

He is a prolific inventor in renewable energy and transportation as well as a serial entrepreneur. He has helped over 100,000 members of Green2Gold for over 40 years and conducted over 4,000 workshops and seminars around the globe.
For additional info see


Roger EwartCraig Hettrich
Founder, California Growth Advisors

The Best Practice Disciplines of Great Companies

In my presentation I will first have participants take the  "Making the Grade" assessment which will inform participants on how their companies stack up against the best practice disciplines of great companies.  After the assessment I will then walk through each of the best practice disciplines and show them how to use tools that will enable participants to learn, adopt and master the best practice disciplines of great companies.  The best practices are in the following categories:

  • -Execution
  • -Accountability
  • -Vision/Differentiated Business Model
  • -Right People/Right Seats
  • -Organizational Structure
  • -Scorecard and KPI's
  • - Processes

The idea behind learning, adopting and mastering the best practices of great companies is so that participant companies can develop a highly differentiated business model and build the foundation to scale.


Craig Hettrich is a Business Architect that helps CEO’s design and build great companies. As the founder of California Growth Advisors, Craig works with CEO’s and their Leadership Teams in learning, adopting and mastering the best practice disciplines of great companies. He also leads CEO Peer Advisory Groups.

Craig has over 30 years of experience as a CEO, President and Senior Sales and Marketing executive in the Food Industry. Craig’s career includes positions of increasing sales and marketing executive leadership with Nestle and General Mills as well the role of President of American Seafood’s International and of Eskimo Pie Inc. Prior to the launch of California Growth Advisors, Craig was the CEO of Sacramento based Java City.

180 Promenade Circle, Suite 300
Sacramento, CA 95834
(916) 359-9840 Office

Lynne SheltonLynne Shelton, Esq.
Shelton Law & Associates

Ms. Shelton has been counseling Franchise / Business Opp. clients for over 30 years. She especially enjoys working with small business owners assisting them to "Expand their Brand®”. Since starting the
law firm, she has been focused on providing the “Missing Piece” with legal services for small and emerging businesses.

Her business savviness combined with her belief in mentorship is the backbone of the law firm’s slogan, “Your Outsourced In-house Counsel”. Ms. Shelton focuses on ensuring clients are offered individualized service while handling Franchise Disclosures, registrations, legal creation, leases, trusts and vendor contracts.

Ms. Shelton has published many articles and has authored a book on Franchising. She has been married for over 28 yrs., has one son and a sponsored daughter from Haiti. In her spare time, she teaches leadership development in third world countries to future colleagues and frequently volunteers at her church.

Talk No. 1: How to Franchise my Business (30 minutes)

The “How to Franchise my Business” seminar is for Business owners who are interested in expanding
their business through franchising. The seminar will cover the basics of what makes a business an
attractive franchise and the steps required to become a franchisors as well as the fundamentals of
picking the right team to help you franchise.

Key Points:

 Readiness of the business for franchising
 What are the benefits of franchising
 Cost and Profits of franchising
 Finding buyers for your franchise
 After franchising, the next steps.
 Who to consult about franchising?

Talk No. 2: A to Zee: 5 Steps of Due Diligence (30 Minutes)

This seminar is catered to those who are looking to purchase a franchise and gives the fundamentals of the steps required in purchasing a franchise. Attendees will leave with an understanding of what steps to take, which questions to ask the Franchisor, and which to ask another Franchisee as well as how to strategically plan for a life as a business owner.

Key Points:

 Funding your Franchise
 Consulting the Pros
 Legal Roles and Needs
 Roles and responsibilities of a Franchisee
 Validation – questions to ask other Franchisees
 Effective questions to ask every Franchisor

Roger EwartRoger Ewart

Seminar: Do Something You Love.

About the Presenter:

Roger Ewart, CFE is the Vice President of Operations & Development for i9 Sports® Corporation. With over 30 years of experience managing a broad range of concepts and personally funding two successful family businesses, he personally relates to people seeking to live life by a different set of rules. He firmly believes that people are extremely capable when given a clear plan, great systems and strong leadership to guide them.

Sports, Kids, Community and the 17 Billion Dollar Youth Sports Industry

Find out why there are 9 i’s in the word team. Join in to learn more in this energizing and refreshing session covering what the i9 Sports® Brand is all about, where it is going, and why you should consider investing in a franchise. Roger has had the honor of guiding hundreds of business owners in his career and will share a tremendous way to take part in the 17 Billion Dollar Youth Sports Industry with an i9 Sports® Franchise.

To learn more about owning an i9 Sports® franchise before the event, click here.

Jess RodriguezJess Rodriguez
author, Energize! and Hispanic Profiles in Courage

Provide your Team with the Training & Daily Motivation they Need!

In his new book Energize!, motivational Speaker and Author Jess Rodriguez’ 49 years of real world experience will help you and your staff maximize your sales success!

This information can be utilized by anyone in the field of sales and marketing. Sometimes the difference between success and failure can be just a very slight change or improvement, but one must be ready to recognize the difference. In his seminar Mr. Rodriguez clarifies these concepts and turns them into tangible examples for you to put into your daily activities.  

The audience will get examples of how to deal with life’s dilemmas and triumph. Indeed one wants to know how to be more confident, be more enthusiastic, find out what they don’t know, and get the results they want.

Fasten your seat belt because these answers and many more will become evident when listening to Mr. Rodriguez powerful and entertaining seminar.

Julian Goduci
Founder, President, and CEO of EnviroMerica, Inc.

A Booming Business with Environmentally Safe Medical Services!

Why we sold 8 Franchises within 30 days of opening!

·      Highest Margin of Profit! 40 to 50%!
·      Low Capital Investment in Company!
·      Substantial Residual Income!

Let Julian teach you how to capitalize on this phenomenal market!

Julian has worked closely with healthcare firms of all sizes for nearly 25 years, as a business and regulatory compliance and liability consultant. He has become well-known industry-wide for his expertise in practice management, regulatory compliance, accreditation, and medical waste. Prior to launching EnviroMerica in 1999, Julian ran the NorCal operations of Safety Compliance Services, LLC as Safety Director, Regional Sales Manager, and eventually VP of sales, managing 6,000+ clients.
Julian Goduci
EnviromericaIn 1999, seeing a significant need in the marketplace for simplifying compliance in healthcare, Julian founded EnviroMerica. In 2008, he rounded out the service offerings by forming EnviroSafe Medical Services, LLC providing reliable, affordable medical waste transportation and disposal in conjunction with EnviroMerica’s compliance services. He subsequently oversaw the launch of EnviroMerica’s interactive compliance portal, which provides the company’s compliance offerings and a robust management tool to customers nationwide.

And most recently in 2016 he launched EnviroMerica’s new IT division providing complete healthcare IT managed services, document management, and HIPAA compliance.  Julian was also the President of MotoMate, Inc., which developed an UBER-like web/mobile application that can be used to deliver just about any service to a residence or business anywhere in the world.


Edwin Edibiri, MBAEdwin Edebiri, MBA
Chief Happiness Officer
I am Happy Project

Edwin Edibiri is an internationally recognized business success speaker and personal growth motivator. His I am Happy Project has members worldwide.

"Happiness As A Skill: A Different Narrative" 

Why be happy most of the time when you can learn to be happy all of the time? Not possible? Then come find out for yourself for free. Bring a friend!

Who should take this class?

Parents • Teachers • Business Owners • Managers • Professionals • Salespeople• Students • Employees • Politicians • And all others who like to take full control of their happiness.

In 60 "fast-paced" minutes, you will learn:

-What to do when life throws you a curveball?
-How to re-wire your brain for 24/7 happy you.
-Must have skills for sustained happiness.
-How to recognize the impact of external factors on your happiness.
-How to improve your production and results.
-How to use happiness to attract success in all areas of life.
-Best ways to increase and sustain your level of happiness.

Get to meet the Chief Happiness Officer and ask him any questions about your personal happiness.

To bring "Happiness As A Skill: A different narrative" fully customized to your team or organization, virtual or in-house, please email



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The Opportunity Expo
Produced by: Premier Productions
7889 Lichen Drive, #226, Citrus Heights, CA 95621 Phone: 916-910-9499 - Fax: 916-910-9788
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